You don't have to figure this out alone
Mark Wilson brings 22 years of executive leadership and the lived experience of caring for his mother through Alzheimer's into a practical roadmap for family caregivers.
Move from being overwhelmed to being empowered, and achieve breakthrough results, including a loved one who lives happier, healthier, and longer than expected.
Most families are thrown into caregiving with no roadmap and no direction
Empowerment and breakthrough results start with a leadership-based approach to these common caregiver challenges.
Facing Too
Many Decisions
Caregivers are often asked to make ongoing medical, daily care, and quality-of-life decisions without a clear roadmap for what to do next.
Navigating
Complex Systems
Families may find themselves coordinating doctors, services, medications, and care plans without enough support or clear direction.
Reacting Rather
Than Leading
Without a strong plan, caregiving can become reactive, making it harder to create the stability, safety, and consistency families need.
ABOUT MARK
From Corporate Leadership to Alzhemer’s Care
Mark Wilson brings together two worlds rarely connected in dementia care: executive leadership and real-life caregiving.
After more than two decades leading leadership development and organizational strategy at Taco Bell, Mark stepped away from corporate life to care for his mother during her Alzheimer’s journey.
That experience reshaped his understanding of what families truly need: not just support, but leadership.
Mark's Current Leadership Roles:
UCI MIND Advisory Board Member
Alzheimer’s support group leader
Alzheimer’s advocate in Washington, D.C.
Consumer Watchdog advocate for patient rights in California
Through his work, Mark helps families move from reactive and exhausted to empowered, achieving breakthrough results for the people they love most.
Families deserve more than survival. They deserve breakthrough results, and a roadmap to get there.
— Mark Wilson
When leadership expert Mark Wilson left a 20-year corporate career to care for his mother with Alzheimer’s, he approached caregiving the same way he approached complex leadership challenges: with strategy, structure, and accountability.
The results were extraordinary. His mother experienced greater joy, improved health, and a longer, fuller life than many thought possible.
In Breakthrough Alzheimer’s Care, Mark introduces the Bold Care Leadership Framework and Five Breakthrough Pillars, giving families practical tools to lead care with clarity, confidence, and compassion.
A leadership-driven roadmap for families navigating Alzheimer’s and dementia care.
Breakthrough Alzheimer’s Care
FREE CAREGIVER RESOURCE
Questions to Bring to Doctor Appointments
A practical printable guide to help caregivers ask better questions, stay organized, and leave appointments with the information they need most.
HOW MARK’S WORK TAKES SHAPE
How Mark brings bold care leadership into practice
Through speaking, advocacy, and focused 1:1 sessions, Mark helps families, caregiver communities, and organizations apply Bold Care Leadership to create conditions for greater longevity, health, and happiness.
Education for Caregiver Communities
Helping caregiver audiences, healthcare teams, and advocacy organizations build leadership capacity in dementia care.
Advancing Safer Dementia Care Systems
Working with advocacy organizations and policymakers to prevent medical harm and elevate dementia care standards.
Breakthrough Care Leadership Sessions
Focused one-on-one strategy sessions for caregivers who want to lead care with confidence and achieve breakthrough results.
The Five Breakthrough Pillars
of Care Leadership
BREAKTHROUGH LEADERSHIP ROADMAP
A leadership roadmap that helps families move from overwhelmed to empowered, confident leadership to achieve breakthrough results.
Self-Care
Leadership
Build the physical, emotional, and mental strength needed to lead care over the long journey.
Safety
First
Protect your loved one from preventable harm through vigilance, planning, and safe environments.
Care Team Leadership
Build and lead a coordinated care team aligned around high standards and excellence in care.
Brain & Body Health
Use nutrition, movement, and medical insight to support cognitive and physical health.
Surround Sound
Shape the emotional and social environment to promote calm, connection, and dignity.
In the Media
Mark has been featured in podcast interviews and conversations on caregiving, leadership, advocacy, and breakthrough care.
Ready to Lead Care with More Confidence?
Mark helps caregiver communities, advocacy organizations, and healthcare audiences apply leadership and breakthrough thinking to dementia care to support greater longevity, health, and happiness.